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Bibliographic Item (1.0)

ValacichEtAl07
  1. Joseph S Valacich & D Veena Parboteach & John D Wells
  2. The Online Consumer's Hierarchy of Needs
  3. Commun ACM V50n9(Sep 2007)pp-
  4. =POLL USERS NEEDS WEB/NET PURPOSES QUALITIES ONESIZE OCHN
  5. OCHN::="Online Consumers Hierarchy of Needs".
  6. All users want "Functional Convenience" -- being able to get things done.
  7. "Utilitarian" websits like Banking and Bill Paying what matters is reliability, correct operation, explicit security, response time, ... and other evidence of "Structural Firmness".
  8. Another extreme are "Hedonic" websites (Music, Movies, Games, Gambling, ...) where the users want "Representational Delight" most -- consistent look and feel, visual appeal, creative design, Good colors, rich media, ...
  9. "Hibrid" sites (news, shopping, auctioning, Travel, ...) wher the users want a dregree of "Delight" mixed with some "Structural Firmness".

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