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Bibliographic Item (1.0)

Keuffel95a

  1. Warren Keuffel
  2. The Launch Chasm
  3. Software Development Magazine(Jul 1995)pp27-32
  4. =EXPERIENCE MARKET HYPE CASE
      Marketting inovative hitech...
    1. (1) innovators "got to have it"
    2. (2) Early Adopters
    3. (3) Early Majority
    4. (4) Late Majority
    5. (5) Laggards and Luddites

      CASE was over hyped (James Martin),.... snake oil, crash. No agreed standard methods supported.

      CASE needed to find a niche that would get it across the chasm.

      p30: "A technology in search of an application rather than a toolset crafted to meet customers' known needs" p32:"we should sell no technology before its time"



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